Posted on June 13, 2022 by Tyler Benedict

Over the years, custom framebuilder Carl Strong has built quite a name and reputation making some of the best handmade bicycles out there while also setting an example for new builders on how to run an actual business. We covered his “retirement” announcement, but wanted to touch base and hear the full story from him and his wife and business partner, Loretta Strong.

In this interview, they share the lessons learned from three decades in the industry, and explain why they’re stepping (slowly) away from titanium to focus on Pursuit Cycles.

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Tyler Benedict is the Founder of Bikerumor.com. He has been writing about the latest bikes, components, and cycling technology for 14 years. Prior to that, Tyler launched and built multiple sports nutrition brands and consumer goods companies, mostly as an excuse to travel to killer riding locations throughout North America.

Based in North Carolina, Tyler loves finding new travel adventures to share with his family and is always on the lookout for the next shiny new part to make his bikes faster and lighter. And, he’s totally gone down the NFT rabbit hole.

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